This self-paced course introduces the foundations of sustainability and its relevance for management and professional practice. Participants will examine organizational approaches to sustainability, gain insights into marketing, consumer behavior, and digitalization, and develop skills to critically reflect on current challenges. The course combines conceptual knowledge with practical tools to support sustainable action in academic and workplace contexts.

Lernziele

After completing this course, participants will be able to:

  • Explain the fundamental concepts of sustainability and their significance for management.
  • Analyze how organizations of different sizes and sectors can adopt and implement sustainable practices.
  • Critically evaluate the role of marketing, consumer behavior, and digitalization in the context of sustainability.
  • Reflect on personal and professional values in relation to sustainability challenges.
  • Apply practical tools and insights to promote sustainable action in academic and workplace environments.

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